about amy flurry and her team

Amy operates an independent communications studio that assists companies in developing and implementing focused communication strategies that position them for the next stage of growth. She draws on her experience in the fashion and home furnishings industry in applying trend direction to product development and in expanding marketing strategies to connect businesses to the interior design trade.

Serving as a temporary communications partner, Amy and her team help to strengthen a companies editorial voice through custom marketing assets including tailor-made newsletters, websites, catalogs, presentations, and magazines with a clear point of view. Driven by creativity and through consistent presence and a broad network of collaborators, she energizes brand strengths and guides in bridging communications and commerce.

Amy has two decades of editorial experience, producing features and writing for some of the countries top print and online publications, including Conde Nast Traveler, Country Living, Lucky, Better Homes & Gardens, House Beautiful, InStyle and Refinery 29. Inspired by this rich career in publishing, Amy authored Recipe for Press (Pitch Your Story and Create a Buzz, 2011) then took to the road, sharing her editorial insights with entrepreneurs. Recipe for Press (Designer Edition, 2018) is her newest book with the tools interior designers, architects, landscape planners and product designers need to take advantage of the press opportunities available to creative professionals. The book took shape after two years as creative director of Parlore, the first-of-its kind project management app for interior design professionals.

recipe for press internship program

A true testament of Amy’s conviction that creativity and communications has the ability to affect personal and professional growth is her longstanding internship program. For over 18 years she has taught the Recipe for Press method of DIY PR to over 35 students and actively participated in helping place them in jobs upon graduation. Amy’s former interns are now national market editors, global planning analysts, senior content strategists, editor in chief, senior vp marketing, digital marketing specialists, brand strategists, contributors to Vogue and fashion historian + collections manager at Parsons School of Art and Design.

To apply, contact intern coordinator, Amy Hairston, at akh@amyflurry.com

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